The Amp Energy product line has since expanded to a broader range of flavors and variants, which as of included Amp Energy Original , Sugar Free, Overdrive cherry , Relaunch discontinued orange , Elevate mixed berry , Traction grape , Green Tea, Lightning lemonade and Sugar Free Lightning, and watermelon.
Traction has since been renamed to Boost. In February a new series of juices was launched under the name Amp Energy Juices, which are made with B-vitamins, taurine, ginseng and guarana. These juices are produced in two flavors: Orange and Mixed Berry, and are packaged in ounce bottles. Also introduced at this time was Amp Energy Gum, which is made from a blend of B-vitamins, taurine and caffeine. The line features a resealable can lid, and has sponsored several esports communities.
An 'Amp' branded citrus-flavoured energy drink distributed by Britvic under license from PepsiCo. This is similar to its early release in North America, with the Amp logo featuring the text 'Powered by Mountain Dew' beneath it. It also contains real sugar as is common with other UK soft drinks. The drink was discontinued in , in order for Britvic to focus more on the original variety.
Amp Energy sponsored Kevin Lepage 's No. PepsiCo has sponsored the Talladega Superspeedway race for multiple years, resulting in the race being titled the "Amp Energy " in and , and the " AMP Energy Juice " in The sponsorship ended in as the race is now known as the Yellawood A promotion involved graphic designers, musicians and artists creating custom Amp-branded refrigerators which were placed in designers' homes and retail stores that included Crooks and Castles, Rogue Status , Huf Clothing and Reed Space.
Introduced ; 20 years ago Related brands Mountain Dew Website mountaindew. Hein, Kenneth 21 January Retrieved 19 January The price marked cans have a recommended retail price of 99p and offers visible value to shoppers which could present a significant sales opportunity for independent retailers.
Reaching shoppers at a range of touch-points, the activity will include activation in-store, as well as within gaming retailers to highlight the variety of energy occasions. Digital activity will engage Dew fans online, whilst vibrant and disruptive POS will be available to help retailers drive sales of Amp Energy and the wider Mountain Dew range.
Creating maximum impact in-store and providing clear stand-out against competitors, the latest range includes shippers, wobblers, posters and eye-catching hanging spinners for outlets where space is limited.
B vitamins- AMP is enriched with B vitamins which help in building energy levels. The metabolism of carbohydrates and protein is improved with the help of presence of vitamin B12 in AMP.
The production of red blood cells is improved due to vitamin B6 contained in AMP. AMP also contains niacin, a kind of vitamin B, which helps in managing cholesterol, and also assists in keeping the skin in good health.
Taurine- it is an amino acid which helps in improving the physical activity of an individual. When taurine is used in combination with caffeine in energy drinks, it aids in increasing mental endurance. Guarana- guarana extract is a good source of caffeine and is used in AMP to stimulate energy and boost the metabolism level.
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